There’s a misconception that profit and generosity are incompatible, as though making money must come at the expense of doing good. But I believe they go hand-in-hand. When I founded my Public Benefit Corporation, StartUp Greater Good, I set out to show that entrepreneurs can create financial abundance and give back to their communities. It’s not a zero-sum game.
Let’s debunk the myth: seeking profit doesn’t make you “greedy.” You deserve to build a thriving business and a fulfilling life while making a positive impact. At StartUp Greater Good, we help business owners find ways to grow their bottom line while serving a cause they’re passionate about. It’s not about choosing one over the other. Instead, it’s about leveraging your success to create a ripple effect of positive change.
When you succeed, so does your community. The more financially abundant you are, the more you’re able to support meaningful causes, create jobs, and invest in sustainable growth. This model of business is about building a future of “and”—where you thrive personally and make a difference.
By building a business that balances abundance and generosity, we’re helping to create a world where success is shared. Let’s move forward together, showing that profit and purpose can be the foundation of a successful, impactful business.
