2-Minute Tip: Business Sues Customers for One-Star Yelp Review
Yelp is probably the most popular customer-review website in the U.S., which can be a great tool for consumers when shopping around, comparing products or services, or just general research on a company. Yelp reviews carry economic might: A Harvard Business School study concluded that a one-star rating INCREASE on Yelp translated to 5-9% increase in revenues for a restaurant. The dark side of the Yelp force also takes the form of the dreaded only one-star- out-of-five-stars review.
With 95 million reviews, how could one negative Yelp review cause legal troubles and court case?