Why copyrighting your work is more complicated than simply saying, “This is mine.” Did you watch any part of the annual 24-hour cycle of the movie “A Christmas Story”? In this classic tale set in the early 1940’s, 9-year old Ralphie Parker’s Christmas dinner turkey...
Contrary to what Anheuser-Busch tried to prove, you’re probably smart enough to know beer isn’t sold by the stem. Budweiser’s ads with their iconic Clydesdale horses are some of the most popular commercials every year. One of the most memorable was called “Best...
When you decided to go into business you were probably focusing on operations: your products, services, funding, how to get sales, etc. Once you’ve figured out what you’re going to do you have to decide what to call it. That’s when you find out coming up with a...
Creating Sparks since 1912 Several years ago, when my daughter was much younger, I told her how Life Savers made sparks in her mouth. She, of course, had to see for herself. I patiently watched and waited while she stood in front of the mirror in a darkened bathroom,...
Bet You Didn’t Know Fluffernutter Had Such a Rich History National Fluffernutter Day is coming up in October so I thought I would give a nod to this odd combination of flavors that work really well together. If you don’t know what Fluffernutter is, it’s a...
Understanding the difference between a copyright and a trademark doesn’t have to be complicated. Let’s break it down: A copyright protects original creative works that are fixed in a tangible medium. Think books, music, art, or a uniquely designed vehicle. A trademark...