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Are You Purchasing an Asset or an Overpriced Snack?

Are You Purchasing an Asset or an Overpriced Snack?

The Right Trademark Is Worth More Than a $5000 Twinkie One of the most interesting stories of the past couple months is the way the public reacted to Hostess entering into bankruptcy. Once it was announced that Hostess would be closing its doors people began...
Why Your Lawyer is the Mikey of Legal Apps

Why Your Lawyer is the Mikey of Legal Apps

I’m Proud to Have My Peers Call Me Mikey You remember Mikey eating Life cereal, right? In this iconic 1970’s commercial (the one of the longest continuously running commercial campaigns of over 12 years), three brothers are eating breakfast. The older two...
Nutmeg, the iPhone of the 1600’s, Is Still Making Law Today

Nutmeg, the iPhone of the 1600’s, Is Still Making Law Today

While You’re Searching for the “Must Have” Gift . . .Have You Considered Nutmeg? Nutmeg is the spice of the holiday season. We taste it in our spinach, sprinkle it on top of our eggnog, and its unique aroma fills the house when we use it in our baked goods. Nutmeg was...
Why Acquiring Brands Like Twinkies is Better Than Hording Them

Why Acquiring Brands Like Twinkies is Better Than Hording Them

Hording Twinkies Might Fill Your Pantry, but Acquiring Brands Like Twinkies Could Fill Your Bank Account By now, the thought probably has crossed your mind to horde a bunch of Twinkies.  That is if you can still find them on the shelf after the mad rush awhile back. ...
Why Your Trademark’s Sound is as Important as Its Looks

Why Your Trademark’s Sound is as Important as Its Looks

Beauty May Be in the Eye of the Beholder, But Your Trademark Could Be in the Ear of the Listener Many of us will be eating pecans one way or another tomorrow. It seems to be a staple of our Thanksgiving holiday—pecan pie, candied pecans, pecans mixed in sweet potato...

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